Search Engine Optimization (SEO): Meaning, Advantage & Tips for Search Engine Optimization
What is Search Engine Optimization (SEO)?
“SEO” stands for Search Engine Optimization or Search Engine Optimizer (those who provides the SEO services). It is a process to optimize a website or webpage so that its visibility will increase in the search result made in search engines.
You can easily do 40% of the SEO while writing your post or making a webpage. You just keep in mind that you follow search engine guidelines. It will help you to improve the webpage so that it can be easily accessible by search engine. In this way search engine will give webpage high ranking for the targeted keyword.
Why do we perform search engine optimization??
SEO is an essential part of the content writing or website development. With SEO you can easily get the higher search engine visibility and also the higher ranking.
Higher ranking and higher visibility will result in higher organic search traffic. Higher traffic will give higher page views and more money.
Tips to improve Search Engine Optimization of a Webpage / Post
1.) Basic Trick, which you can do while making the page or writing the post.
(a) Choose a keyword on which you want that you page is ranked high and appear on the top of organic search result.
(b) Put this keyword in you Page Title, Article Heading, Page Permalink, Content and Meta Description. Remember, to put the same in first paragraph of your content also.
2.) Advance SEO, putting something more in to your effort to get extra out of it.
(a) Keyword density should not increase more than 4% that means you can use your keyword only 4 times on 100 words you write.
(b) We strongly advice that your webpage should have at-least 300 words.
(c) Don’t copy content from any other website, you can only take idea but write the things in your own language.
(d) Write something unique, which people search but rarely available on internet.
(e) Your webpage title should be less than 64 characters (maximum 64 characters). Most of the search engine will crop the big title.
(f) Try to write simple language with short sentence.